RETAIL DISTRIBUTION

73 own shops + partner’s chain of POS

Own shops network is the main customer service channel for Viva-MTS. For 2020 the quantity was 73

With COVID’s quarantine limitations Viva-MTS did increase the distribution of special SIM-cards via partner’s chains:

Alpha Pharm - 42 POS 

Press Stand - 330 POS

That allowed us to increase availability and easy access for new subscribers to our network. At the same time, the share of sales through this channel is very low, just for some urgent situations (less than 2% of the total volume).

In 2020 we have closed 3 non-efficient shops based on analytic data of customer flow and other related data, opened 1 new shop in Yerevan (in Sebastia district) and relocated from our old kiosk in Noyemberyan to a new modern area.

Distribution of special SIM-cards via partner’s chains: