BIG DATA

Big Data is one of the technological foundations for most of Viva-MTS products, solutions, and services. The key objective of this area is to provide a more efficient development of the main product verticals.

With the help of big data analytics, Viva-MTS makes offers that are more effective for its customers, which increases the competitiveness of products in the development and elaboration of the Company’s services.

Viva-MTS utilizes Big Data analytics to efficiently plan the development of telecommunications infrastructure. Analysis of the dynamics of subscribers’ movement and identification of mass congestion points allow preventing overloads and assessing the need to install additional equipment. With the help of Big Data, Viva-MTS also analyzes pedestrian traffic in retail stores and forms a strategy for retail network development.

Viva-MTS data analytics has a clear ambition to strengthen our differentiation and lead the industry in capturing the benefits of digital. As a result, we are systematically digitizing our operating model and improving our customer service experience based on data analytics.

In 2020, we continued to strengthen our horizontal business lines, which are responsible for the development of big data analytics as the basis for a deeply personalized approach. One of the most practical use cases for Big Data is the “Recharge+” service, presented by Viva-MTS in 2020 during the COVID-19 lockdown. The service allows our subscribers to use telecommunications services upon need and pay later, when they will be able to recharge their mobile account.